Analysts cut target prices on HYBE, YG and JYP in October. All 15 reports still said Buy
Korean brokers published 15 reports on the four big K-pop agencies between 2 and 22 October 2026. Seven lowered the target price, none raised it, and every one rated the stock Buy. JYP's targets fell from 60,000 and 65,000 won to 50,000.
AI-assisted, human-reviewed sourcing. Figures are pulled programmatically from the official sources listed at the end of this article and checked by an editor before publication.
hybe target priceyg entertainment target pricejyp target pricesm entertainment target pricek-pop stockskorean analysts
Third-quarter results are coming for Korea’s K-pop agencies, and the brokers have written their previews. We counted every report on HYBE, YG Entertainment, JYP Ent. and SM Entertainment in the Hankyung Consensus list for the month to 24 October.
There were 15. Every one said Buy.
What happened to the targets
| Company | Reports | Target cut | Unchanged | Raised | No prior target listed |
|---|---|---|---|---|---|
| HYBE | 6 | 4 | 1 | 0 | 1 |
| YG Entertainment | 5 | 1 | 3 | 0 | 1 |
| JYP Ent. | 2 | 2 | 0 | 0 | 0 |
| SM Entertainment | 2 | 0 | 2 | 0 | 0 |
| Total | 15 | 7 | 6 | 0 | 2 |
Seven cuts, no raises, no change of rating.
The biggest cuts
| Date | Company | Broker | Prior target | New target | Change |
|---|---|---|---|---|---|
| 20 Oct | YG Entertainment | Yuanta | 85,000 | 56,000 | −34% |
| 20 Oct | HYBE | Eugene | 380,000 | 290,000 | −24% |
| 21 Oct | JYP Ent. | Eugene | 65,000 | 50,000 | −23% |
| 8 Oct | HYBE | Yuanta | 330,000 | 265,000 | −20% |
| 16 Oct | JYP Ent. | iM | 60,000 | 50,000 | −17% |
| 19 Oct | HYBE | LS | 300,000 | 260,000 | −13% |
| 16 Oct | HYBE | iM | 330,000 | 290,000 | −12% |
Both JYP reports now sit at 50,000 won. One Eugene report on JYP was titled simply “보릿고개”, a lean season.
Where the targets now sit
| Company | Lowest target | Highest target |
|---|---|---|
| HYBE | 260,000 (LS) | 320,000 (Sangsangin) |
| YG Entertainment | 56,000 (Yuanta) | 63,000 (three brokers) |
| JYP Ent. | 50,000 | 50,000 |
| SM Entertainment | 110,000 (Eugene) | 120,000 (SK) |
A Buy that stays a Buy
Cutting a target by a third and keeping the Buy rating is normal in Korean research. In our wider count, not one of 728 reports over a month said Sell (as KOSPI slid in October, analysts cut more targets than they raised). A rating here is closer to a default than a call. The target price is where the opinion actually moves.
The same weeks were good for the sector on the market: the KOSPI entertainment index rose 6.9% in October while the KOSPI fell 19% (details). Analysts cut while prices held up.
Data & Verification Notes
- Data as of
- Sources
- Hankyung Consensus (markets.hankyung.com) — Broker report list for 23 September–24 October 2026 (710 reports, 12 publishers): date, publisher, rating, target price and prior target price as listed. Collected 24 October 2026, 07:23 KST.
- Cross-checks
- HYBE (352820), 6 reports: Yuanta 330,000→265,000; Sangsangin 320,000 (no prior listed); SK 290,000 unchanged; iM 330,000→290,000; LS 300,000→260,000; Eugene 380,000→290,000.
- YG Entertainment (122870), 5 reports: Sangsangin 63,000 (no prior); iM 60,000 unchanged; Yuanta 85,000→56,000; SK 63,000 unchanged; Eugene 63,000 unchanged.
- JYP Ent. (035900), 2 reports: iM 60,000→50,000; Eugene 65,000→50,000.
- SM Entertainment (041510), 2 reports: Eugene 110,000 unchanged; SK 120,000 unchanged.
- Excluded figures
- Share prices: we compare analysts' targets with each other, not with the market price.
- Report contents beyond the listed title, rating and targets.
- This is not investment advice.
- Instruments
- 352820, 122870, 035900, 041510
The full dataset behind these figures — every listed company, every row — is available to license. SeoulMarkets data for licence →
Not investment advice. SMarkets publishes data journalism for general information only. Nothing here is investment advice, a recommendation, or an offer to buy or sell any security — any investment you make is at your own risk and responsibility. Figures are derived from official public data sources and may be revised by the issuing agency. Verify independently before acting.
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